Your brand name is the one prompt every engine gets right. Track the questions buyers ask before they know you exist.
Every AI visibility number is computed over a set of prompts. Choose the wrong set and the number is precise, repeatable and irrelevant.
Don't start with your brand name
Ask an assistant about your company by name and it will usually describe you. That tells you almost nothing about whether you are recommended to a buyer who has not heard of you yet — which is the moment that decides a shortlist.
Three kinds of buyer prompt
| Kind | What the buyer is asking | Example |
|---|---|---|
| Category | Which options exist for my problem? | “best warehouse robotics for 3PLs” |
| Comparison | How do two options differ? | “Acme vs Northwind pricing” |
| Requirement | Which options meet a constraint I have? | “SOC 2 compliant AMR vendors” |
A useful prompt set covers all three, weighted towards the questions that sit closest to a purchase.
Write them the way buyers ask
- Use full questions, not keyword fragments.
- Include the context buyers add: team size, industry, region, budget.
- Name competitors in comparison prompts — that is how buyers phrase them.
Tag them
Tag each prompt by kind, product line or funnel stage. A single overall score hides where you lose; a score per tag shows it. You may be recommended on every category prompt and absent from every comparison.
Fewer, better prompts
More prompts is not automatically better. Each one should map to a question a real buyer asks and a page you could improve. Start with the prompts closest to revenue and widen once those are measured well.
Review the set
Buyer language changes, and so do your products. Revisit the prompt set when you launch something, enter a market or see a competitor appear in answers you did not expect.