Your brand name is the one prompt every engine gets right. Track the questions buyers ask before they know you exist.
Every AI visibility number is computed over a set of prompts. Choose the wrong set and the number is precise, repeatable and irrelevant.
Why not start with your brand name?
Ask an assistant about your company by name and it will usually describe you. That tells you almost nothing about whether you are recommended to a buyer who has not heard of you yet — which is the moment that decides a shortlist. Branded questions are still worth a couple of prompts, to check what assistants say once a buyer has your name, but they belong at the end of the list, not the start.
Which kinds of buyer prompt should you track?
| Kind | What the buyer is asking | Example |
|---|---|---|
| Category | Which options exist for my problem? | “best warehouse robotics for 3PLs” |
| Comparison | How do two options differ? | “Acme vs Northwind pricing” |
| Requirement | Which options meet a constraint I have? | “SOC 2 compliant AMR vendors” |
A useful prompt set covers all three, weighted towards the questions that sit closest to a purchase.
How should a prompt be worded?
- Use full questions, not keyword fragments.
- Include the context buyers add: team size, industry, region, budget.
- Name competitors in comparison prompts — that is how buyers phrase them.
The wording buyers use is easy to check. Google’s autocomplete and Google Trends show how people phrase a search around your category, and the question a buyer puts to an assistant is usually a fuller version of the same search, with their own context added.
Why tag prompts?
Tag each prompt by kind, product line or funnel stage. A single overall score hides where you lose; a score per tag shows it. You may be recommended on every category prompt and absent from every comparison. In Vidrys the tag is a prompt’s category, and the prompts screen filters by it.
How many prompts should you track?
Fewer than you think. More prompts is not automatically better: each one should map to a question a real buyer asks and a page you could improve. Start with the prompts closest to revenue and widen once those are measured well. Vidrys plans cap the set — Solo (₹999 a month) at 12, Track (₹6,999) at 20, Grow (₹18,999) at 40, Scale (₹47,999) at 55 — so the first dozen are the ones to get right.
When should you review the set?
Buyer language changes, and so do your products. Revisit the prompt set when you launch something, enter a market or see a competitor appear in answers you did not expect. A prompt you have won on every recent run has done its job: Vidrys archives it for you, which frees its place for a new question.
Written by the Vidrys team. Published 13 Sept 2026.