Share of Voice
The share of recorded answers that name you at all, across every prompt and engine on the sweep. The floor metric — necessary, and on its own not enough.
your named answers ÷ all answers
Your buyers ask ChatGPT which vendors to shortlist. Vidrys asks the same questions across six answer engines and measures whether you were recommended — through Share of Voice, Endorsement, Position, Citation share, Sentiment
Share of Voice
vs. previous 30 days
Endorsement
0–1, quality-gated
Avg. position
lower is better
Citation share
your domains
Share of Voice
6 sweeps · 95% CIWho gets recommended
AugIllustrative data. Acme Robotics is not a real customer.
A ship at sea has the same problem, and solved it three centuries ago: you cannot observe your own position, so you measure the angle between things you can see and infer it.
A buyer asks an assistant which vendors to consider and receives three or four names. That answer is the shortlist. Everything your site does well happens after it.
You can count the sessions that reached you. Nothing in your stack records the question that named a competitor instead, or the reason it did.
Model output varies between draws. A screenshot is one draw. It is evidence of nothing in particular, which is why a category built on screenshots keeps producing numbers that move on their own.
What can be observed is the relationship. Inside one answer, your brand and every rival are named — or not — against the same question, at the same moment. Cross enough of those observations and a position falls out of them.
Four numbers, each with a stated denominator and a confidence interval. A week-over-week move that doesn't clear its interval is reported as inconclusive, not as a change.
The share of recorded answers that name you at all, across every prompt and engine on the sweep. The floor metric — necessary, and on its own not enough.
your named answers ÷ all answers
How the answer treats you once you're named, on a five-level scale from named as the choice down to named and advised against. It multiplies the score, so a dismissive mention scores zero however prominent it was.
5-level judgment × score
Where you land inside the answer — first pick, considered alternative, or footnote. Buyers read shortlists from the top, so ordinal placement is worth its own number.
mean rank across draws
Which domains the model actually leaned on: yours, your competitors', or a third party's. This is the metric that turns a bad score into a work item.
your domains ÷ cited domains
Here is an answer where the brand appeared, ranked third, and lost. A mentions report scores this as a hit. Vidrys scores it as a zero and points at the two sentences that did it.
Prompt · ChatGPT · sample 3 of 4
“Which warehouse robotics vendors are best for a mid-market 3PL with SOC 2 requirements?”
The strongest pick for mid-market teams — documented SOC 2 Type II and a published integration catalogue covering the usual stack. Pricing is public.
Acme Robotics is capable, though I couldn't verify their compliance posture and pricing isn't published, so it's hard to recommend for a regulated buyer without a sales call.
When the evidence in an answer is too thin to support a reason, the card says insufficient evidence instead of inventing one.
Illustrative answer. Brand names are fictional.
Six steps, and the last one loops back to the first. Every plan gets all of them — tiers change how much you measure, never what the product does.
Prompts are generated from your site, category and ICP, then organised with tags you control. You can write your own; nothing runs that you haven't approved.
Every prompt goes to search-grounded assistants in their real retrieval mode, and is drawn more than once per sweep so the score rests on a distribution instead of a screenshot.
Competitors are discovered from the answers themselves, not from a list you guessed at. A head-to-head needs eight appearances before it counts.
Citation share splits every answer's evidence into your domains, competitors', and third-party. It is the line that turns a bad score into a specific work item.
Crawler access, server-rendered content, structured data, llms.txt, answer-first formatting. A perfect page that GPTBot is blocked from is worth nothing.
Each gap becomes a drafted page in a content queue, pushes to WordPress, Webflow, Shopify, Ghost, Framer, Contentful or Sanity, and comes back for re-probing. A report isn't a product.
Most tools in this category count mentions. A mention is not a recommendation, and treating the two as one number is why those scores rise while nothing changes.
Endorsement multiplier
Position and prominence multiply this figure. They never rescue it. A brand named first in an answer that then advises against it scores zero — the same as one that was never named at all. That is a deliberate choice, and it is the difference between a visibility number and a recommendation number.
Prompts are re-drawn on every sweep, and on most plans more than once within a sweep. The score is computed over those draws, never over one. A vendor showing you a number from a single query is showing you one line, not a position.
Change the formula, the judge, or the model behind it and the score version changes with it. Values from different versions are never compared or trended together, so a methodology improvement can never quietly rewrite your history.
Each score carries a confidence interval computed by cluster bootstrap. When a week-over-week change does not clear it, we report it as inconclusive. Head-to-head records stay hidden until there are enough appearances to mean anything.
“Most tools in this category are dead reckoning.
We take bearings.”Dead reckoning estimates position from an assumed heading, with no observation at all. It is how you end up confidently somewhere you are not.
Every finding arrives attached to the work it implies, and the work goes back through the loop to be re-measured. Nothing here is a template — the reason comes out of the citations on your own answers.
Cited on 9 of 14 tracked prompts. You have no profile.
Claim the listing and seed 10 reviews
No page of yours answers the SOC 2 question the assistant asked.
Publish a trust page with the report date
Three competitor threads rank; none names you.
Join the r/supplychain evaluation threads
Two engines cite the absence of public pricing as a reason to hesitate.
Publish a starting figure
Answer-first structure, comparison tables, schema, cited statistics — written against the specific claim your pages failed to support. Publishes to WordPress, Webflow, Shopify, Ghost, Framer, Contentful and Sanity.
Clean CSV of any view — prompts, answers, citations, competitor records — with the score version stamped on every row, so a spreadsheet can never mix two methodologies.
Every metric the dashboard shows is readable over the API, with the same confidence intervals and the same version stamps. Build the report your board wants.
AI-referred sessions from GA4 or server logs, correlated against visibility. Reported as correlation over a stated window — we do not claim a fix caused a conversion.
Illustrative queue. How the findings are produced
Vidrys — after Vidura, who saw the war coming and said so. From the root vid, to know: the same root as evidence. Pronounced VID-riss.
We build recommendation intelligence: the measurement of whether, how strongly, and why AI systems recommend a company to its buyers — and the practice of changing that.
The mark is a navigator's three-point fix. Three bearings cross but never meet, and the small triangle they enclose is the cocked hat — the confidence interval, drawn. It is the honest picture of what measurement gives you, and we would rather show it than a point.
We name our own gaps first. It is cheaper to publish a limitation than to defend a number that quietly assumed it away.
What the product measures, what it does not, and how the numbers are produced.
Whether AI assistants recommend you, not whether they mention you. Every recorded answer is judged on a five-level endorsement scale — from named as the choice, down to named and advised against — and that judgment multiplies the score before position or prominence are considered. A brand named first in an answer that then argues against it scores zero, the same as one that was never named.
A mentions report counts appearances. Vidrys scores the quality of the appearance, samples each prompt more than once so the number rests on a distribution, version-stamps every score so a formula change cannot rewrite your history, and carries each finding through to a drafted fix and a re-measurement. The difference shows up when a mention count rises and the shortlist has not changed.
That variability is the reason single-screenshot tools mislead. Every prompt is re-probed on each sweep — and drawn more than once within a sweep on Grow and above — with scores, win rates and trends computed across those draws: “recommended in 8 of 12 answers” rather than one answer treated as a fact. Each score also carries a confidence interval, and a week-over-week move that does not clear it is reported as inconclusive rather than as a change.
The record attached to a single answer: which competitor was recommended, which sources the model actually leaned on, and the specific claim your pages failed to support. It is what the drafted fix is written against. When the evidence in an answer is too thin to support a reason, the card says so instead of inventing one.
ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Claude. How many run on each sweep depends on your plan — two on Track, three on Grow and Scale — because every additional engine multiplies the number of answers analyzed, and an all-engines default would quietly multiply what you are billed for. Track can add Google AI Overviews; Scale and Custom can add Gemini, Claude and Copilot. The per-plan sets are listed in full on the pricing page.
The score has a trust factor — how authoritative the citing sources are — that is specified but not yet built. Rather than approximate it, the remaining weights are renormalised and the omission is stated in the product. We also do not measure private or logged-in assistant sessions, and we do not claim a causal link between a published fix and a score move: the product reports the baseline window, the current window, and whether the difference clears the confidence interval.
SEO optimises for a ranked list of links. The inputs that decide an AI recommendation are different: whether a crawler can read the page at all, whether a claim is stated somewhere a model can cite, entity clarity, and which third-party sources the model already trusts. Vidrys audits the first, detects the second, and reports the third from the citations in your own answers.
Yes, once you approve them. Drafts are written against your own crawled pages so they read like your site rather than generic filler, and they publish to WordPress, Webflow, Shopify or Ghost. Nothing is published without approval.
We do not publish a timeline, because we do not have the cohort to support one and the honest answer depends on your cadence, your engines and what you ship. What the product does commit to is telling you when a move is real: each sweep re-probes the same prompts through the same scoring pipeline, and a difference that falls inside the confidence interval is reported as inconclusive rather than as progress.
Sign up, add your brand, your competitors and the prompts you want tracked. No card is required to start, and each new workspace is reviewed before we activate it. If you would rather see it against your own brand first, book a demo.
Start a workspace and get your first sweep back — the prompts your buyers ask, the answers six engines gave, and the specific sentences that cost you the ones you lost.
No card required to start · Each workspace reviewed before activation · Prices in USD