The reason behind every answer
Profound categorises the sources AI cites. Vidrys goes a step further and attaches a reasoning card to every answer: what the winning competitor has that you lack, and the moves that close it.
VidrysvsProfound
Vidrys vs Profound: more data, or the reason behind it?
Both platforms track how AI answers mention your brand, and both draft and publish content. Profound's Starter plan tracks ChatGPT only, and its API is reserved for Enterprise. Vidrys tracks multiple engines from its first plan, explains why a rival won each answer, and reports every change against a confidence interval.
By the Vidrys team · Verified 13 September 2026
Built for AI answersCloses the loopSEO suite add-onMore stages covered →
- Vidrys — covers 4 of 4 loop stages
- Profound — covers 3 of 4 loop stages
- Peec AI — covers 2.5 of 4 loop stages
- AthenaHQ — covers 3 of 4 loop stages
- Scrunch — covers 2.5 of 4 loop stages
- Otterly.AI — covers 2.5 of 4 loop stages
- Semrush — covers 2.5 of 4 loop stages
- Ahrefs Brand Radar — covers 2 of 4 loop stages
Why choose Vidrys over Profound?
Multiple engines from the first plan
Vidrys Track probes ChatGPT and Perplexity. Profound's Starter plan tracks ChatGPT only, with more engines starting on Growth.
A number that says when it moved
Vidrys draws prompts more than once per engine and scores carry a confidence interval, so a change inside the noise is never reported as progress. Profound runs each prompt once a day and states no interval on its scores.
What Vidrys does
From the answer, to the fix, back to the number.
Vidrys measures whether AI assistants recommend your brand to buyers, explains why each answer went the way it did, drafts and publishes the fix, and proves whether it worked. One loop, one product.
01Measurement
Are we in the answer?
Your buyers' questions go to live AI engines, drawn more than once per engine. The score counts a recommendation, not a mention.
A visibility score with its interval
02Diagnosis
Why did a rival win it?
Each answer is read the way a buyer reads it. Where a competitor won, the reasoning card names their edge and the sources behind it.
The reason, and the move that closes it
03Optimization
What do we change?
The gap becomes a drafted page grounded in your own site, checked against an answer-engine audit and published to your CMS.
A published fix, not a report
04Improvement
Did it work?
The prompt is probed again on the next sweep. The change is reported only if it clears the confidence interval.
Proof the fix moved the answer
Improvement feeds the next measurement. The loop runs every sweep.
Illustrative data
Head to head
Compare Vidrys vs Profound
| Capability | Vidrys | Profound |
|---|---|---|
| AI engines on the entry plan | Yes: ChatGPT and Perplexity | Partial or gated: ChatGPT only (Starter) |
| Explains why a rival won the answer | Yes: Reasoning card on every answer | Partial or gated: Citation categories |
| Sampling and confidence | Yes: Up to 2 runs per engine per sweep · confidence interval on every score | Partial or gated: 1 run per platform per day · noise estimated in a blog study, no interval on scores |
| Citation tracking | Yes: Yours, rivals', third-party | Yes: With source categories |
| Drafts the content | Yes: Grounded in your crawled pages | Yes: Agents |
| Publishes to your CMS | Yes: WordPress, Webflow, Shopify, Ghost | Yes: WordPress, Sanity, Adobe Experience Manager |
| AI-readiness site audit | Yes: Crawler access, rendering, structured data, llms.txt | Partial or gated: Rendering, structured data, response time |
| API access | Yes: Included from Grow | Partial or gated: Enterprise only |
Profound data from its public documentation, verified 13 September 2026.
Vidrys vs Profound
Frequently askedquestions.
What buyers ask when they are choosing between Vidrys and Profound.
Both track AI visibility and both can publish content. Vidrys scores whether each answer actually recommends you, explains why a competitor won it, and reports changes only when they clear a confidence interval.
Yes. Vidrys Track probes ChatGPT and Perplexity, Grow adds Google AI Overviews, and Gemini, Claude and Copilot are available as add-ons from Scale. Profound's Starter plan tracks ChatGPT only.
On Vidrys, yes — API keys are included from the Grow plan. Profound's API is available to Enterprise customers on request.
Every Profound fact on this page comes from Profound's own public pricing, product, documentation and help pages, read on 13 September 2026. Where a vendor doesn't document a capability, we say what its documentation shows rather than guessing. Vendor features change; if something here is out of date, email legal@vidrys.com and we will correct it.
More comparisons
All comparisonsSee Vidrys and Profound side by side on your brand.
A demo probes your buyers’ real questions, shows where AI recommends a competitor instead, and walks through the reason and the fix for each answer.
No card required to start · Each workspace reviewed before activation · Prices in USD