One site for buyers and AI
Vidrys publishes the improved page to your CMS, where buyers and AI read the same content. Scrunch's Agent Experience Platform serves AI agents a separate version of your pages at the edge.
VidrysvsScrunch
Vidrys vs Scrunch: an AI-only version of your site, or a better real one?
Scrunch, part of Sitecore since June 2026, monitors AI visibility and can serve AI agents a separate, optimised version of your pages at the edge. It generates content briefs rather than drafts. Vidrys drafts the fix from your own pages and publishes it to your CMS, so buyers and AI read the same page, and reports whether the answer changed.
By the Vidrys team · Verified 13 September 2026
Built for AI answersCloses the loopSEO suite add-onMore stages covered →
- Vidrys — covers 4 of 4 loop stages
- Profound — covers 3 of 4 loop stages
- Peec AI — covers 2.5 of 4 loop stages
- AthenaHQ — covers 3 of 4 loop stages
- Scrunch — covers 2.5 of 4 loop stages
- Otterly.AI — covers 2.5 of 4 loop stages
- Semrush — covers 2.5 of 4 loop stages
- Ahrefs Brand Radar — covers 2 of 4 loop stages
Why choose Vidrys over Scrunch?
Drafts, not briefs
Scrunch turns content gaps into briefs for your team or an AI tool. Vidrys writes the draft, grounded in your crawled pages, and publishes it from the same queue.
Fresher data, with a confidence interval
Vidrys re-runs your prompts every two days — daily on Scale — and scores every change against a confidence interval. Scrunch refreshes every 72 hours after a prompt's first two weeks and states no interval on its scores.
What Vidrys does
From the answer, to the fix, back to the number.
Vidrys measures whether AI assistants recommend your brand to buyers, explains why each answer went the way it did, drafts and publishes the fix, and proves whether it worked. One loop, one product.
01Measurement
Are we in the answer?
Your buyers' questions go to live AI engines, drawn more than once per engine. The score counts a recommendation, not a mention.
A visibility score with its interval
02Diagnosis
Why did a rival win it?
Each answer is read the way a buyer reads it. Where a competitor won, the reasoning card names their edge and the sources behind it.
The reason, and the move that closes it
03Optimization
What do we change?
The gap becomes a drafted page grounded in your own site, checked against an answer-engine audit and published to your CMS.
A published fix, not a report
04Improvement
Did it work?
The prompt is probed again on the next sweep. The change is reported only if it clears the confidence interval.
Proof the fix moved the answer
Improvement feeds the next measurement. The loop runs every sweep.
Illustrative data
Head to head
Compare Vidrys vs Scrunch
| Capability | Vidrys | Scrunch |
|---|---|---|
| Drafts the content | Yes: Grounded in your crawled pages | Partial or gated: Briefs, not drafts |
| Publishes to your CMS | Yes: WordPress, Webflow, Shopify, Ghost | No: Serves an AI-only page version at the edge instead |
| Explains why a rival won the answer | Yes: Reasoning card on every answer | Partial or gated: Insights and diagnostics |
| Sampling and confidence | Yes: Up to 2 runs per engine per sweep · confidence interval on every score | Partial or gated: Every 72 hours after a prompt's first 14 days · no stated interval |
| AI-referral traffic | Yes: GA4 traffic and key events, correlated with visibility | Partial or gated: GA4 referrals |
| AI-readiness site audit | Yes: Crawler access, rendering, structured data, llms.txt | Yes: Rendering, robots.txt, structured data |
| Citation tracking | Yes: Yours, rivals', third-party | Yes |
Scrunch data from its public documentation, verified 13 September 2026.
Vidrys vs Scrunch
Frequently askedquestions.
What buyers ask when they are choosing between Vidrys and Scrunch.
Scrunch can serve AI agents an optimised copy of your pages at the edge. Vidrys improves the real page: it drafts the fix from your own content and publishes it to your CMS, then measures whether the answer changed.
Vidrys writes drafts grounded in your crawled pages and publishes them to WordPress, Webflow, Shopify or Ghost. Scrunch generates content briefs.
Scrunch says it continues to operate as a standalone platform. This comparison reflects Scrunch's public pages as of the verification date.
Every Scrunch fact on this page comes from Scrunch's own public pricing, product, documentation and help pages, read on 13 September 2026. Where a vendor doesn't document a capability, we say what its documentation shows rather than guessing. Vendor features change; if something here is out of date, email legal@vidrys.com and we will correct it.
More comparisons
All comparisonsSee Vidrys and Scrunch side by side on your brand.
A demo probes your buyers’ real questions, shows where AI recommends a competitor instead, and walks through the reason and the fix for each answer.
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