SEO

Research

Which keywords and topics to go after: every idea with its monthly searches, its last twelve months, difficulty, what searchers want, and how much traffic the page that wins it could draw.

By Garvit Sharma, Co-founder

SEO → Research

Tab	What it finds
`Ideas`	Keywords from the seed’s wider field.
`Matching`	Searches that contain the seed.
`Related`	The searches Google lists as related to the seed.
`Questions`	The questions people ask with the seed in them.
`Topic`	A whole topic: its keywords grouped into subtopics, with the questions people ask, each subtopic ready for a brief. One or two lookups.

Column	It means
`Searches/mo`, `12 months`	Monthly searches, and the trend over the last year.
`Difficulty`	How hard the top results are to outrank, 0–100.
`Intent`	What searchers want: information, a particular site, to compare before buying, or to buy.
`Traffic potential`	The searches of every keyword in its topic — searchers type one need many ways, and one page ranks for all of them.
`Topic`	The topic the keyword belongs to, named after its most-searched keyword.
`Score`	The 0–100 priority for your site, as under What to work on next.

Topics shows the same results grouped; Create brief on a topic starts its page brief under Fixes. Each search uses one research lookup from the month’s allowance (a topic, two); every result is also kept and scored on Keywords.

Research runs in your market’s language — German for Germany, Portuguese for Brazil, English for India and the US. Choose another under the search box (a Hindi keyword list for India, say); the choice applies to research, the results pages read for briefs, and rank checks alike.