Dashboard

In the Marketing lens

A dial with a one-line verdict, your head-to-head against the rival beating you most, where AI looks for answers, and Gaps to close next — the list to work from. Everything is clickable: the dial opens your visibility breakdown, a rival’s name opens the comparison, and the footer link opens the full gap list.

In the Analyst lens

Five tiles across the top, each a link to the screen it summarises, each with an ⓘ explaining what it counts. Below them the trend, What changed since the last sweep (every row is a link to the thing that changed), who is beating you, the platform split, and sentiment.

Start on What changed. It is the only card that tells you what is new rather than what is true.