Day to day

Gap analysis

The same gaps with the evidence attached. Above the list: how many are open and high-impact, which platforms you lose on, the recurring reasons, who beats you, and what kind of content closes the most.

AEO Insights → Gap analysis — Analyst lens

Filter by Impact and by the platform you are losing on; search by text or #number.
Export gives CSV or PDF of the filtered list.
Why you’re losing on a row opens a side-by-side: what the winner has, and Your moves — the specific actions that would change it.

There is deliberately no generate button here. Read the diagnosis in this lens, then switch to Marketing and press Create the fix on the same row.