Competitor Analysis

• Prompts sorts every question into a competitive state. Click a segment of the strip to filter to it, then press Explain on a row for what you are missing and what to do.
• Comparison is the head-to-head: when you and a rival both appear, who gets named first. Rows with too little data say so rather than guessing.
• Citations shows whose pages get cited on the questions you compete for — the sites worth being on.

If the screen says this isn’t in your plan, it is an add-on. The Marketing lens shows a shorter head-to-head ladder instead.