Setting up

Brand info

Fill this in for the brand in the project switcher — not your parent company. Nothing here is compulsory, but three fields do most of the work.

Settings → Brand info

Field	What to put in it
`Brand name`	The name buyers use.
`Domain`	Your website, e.g. `acme.com`. Needed before the audit or any crawl can run.
`Industry`	e.g. `Software / SaaS`. Used when prompts are generated for you.
`Geography / market`	e.g. `India`.
`Also known as`	Do not skip this. Every other spelling of your name, comma-separated. A mention under any of them counts as yours; a spelling you leave out reads as an absence.
`Topics`	Comma-separated subjects you want to be visible for. Generated prompts are spread across them.
`Product features`	Comma-separated capabilities buyers ask about.
`Intent buckets`	Leave empty unless you have a reason. Empty uses the standard eight, which become the categories on your prompts.

Press Save changes; a Saved chip confirms it. Come back and edit any time.

Alternate names, concretely. List your legal name if it differs, spacing and capitalisation variants (Acme Health, AcmeHealth, ACME), former names, regional names, your domain if people call you by it, and the misspellings your own customers make.