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Marketing and Analyst
The two buttons at the top of the sidebar switch the whole product between a short version and a full one. Your choice sticks as you move between screens and between sessions.
Marketing
The verdict and the next action. Fewer screens, plain language, and the buttons that generate fixes. This is the default.
Analyst
Everything: per-platform breakdowns, filters, exports, diagnosis panels and the competitive tabs.
Switching changes what the sidebar lists:
| Marketing | Analyst |
|---|---|
Dashboard | Dashboard |
My prompts | Prompt results |
Gaps to Close | AEO Insights — four tabs, gaps among them |
Content queue | Competitor Analysis |
Impact | Impact |
| — | ROI |
Nothing is locked away by the lens — a screen missing from one list is simply not advertised there, and any link or bookmark still opens it. Two differences are worth knowing: the buttons that generate a fix live in the Marketing lens, and exports and filters live in the Analyst lens. When you switch, you may land on the matching screen rather than the one you were on.