Reference
What costs credits
Only writing costs anything. Everything you read, filter, export or re-check is free.
Spends a credit
Create the fix (1, or 2 when a question needs both levers) · Generate the draft and Generate on a content item (1 each, and again if you regenerate) · Generate content recommendations · Ask GEO messages, against a separate daily quota.
Free
Run audit · Refresh coverage · Refresh opportunities · Export N briefs · every Export · Share report · Generate on prompts.
Anything that spends a credit says so before it does, and a generation that fails is refunded rather than charged.