Setting up

The setup checklist

Until your first results land, Dashboard shows a checklist instead of charts, and each step links to where you do it. Work down it in order — the results are only as good as the first three steps.
StepWhat it isWhere
1Add your brandSettingsBrand info
2Add competitorsSettingsCompetitors
3Add buyer promptsMy prompts
4Run the AEO auditRun audit, on the checklist itself
5First checks runAutomatic, on your plan’s schedule

If you have no project at all yet, the whole page is replaced by Add a project →. Start there — everything belongs to a project.