Setting up

Adding a project

A project is one brand we track — a product line, a region, a campus. Each has its own prompts, competitors, scores and history; they share only the subscription. Your plan sets how many you can have.

Project menu → New project

  1. Fill in Brand name and Website. Both are required and the submit button stays dead until they are filled.

  2. Add Industry (recommended) — it makes generated prompts much sharper.

  3. Open Improve my results (optional) to add topics, features, alternate names and your primary market now rather than later.

  4. If this brand competes with the same companies as another project, pick that project under Copy competitors from (optional).

  5. Press Create project.